We are happy to offer a new advertising solution at the IBC: "Smart Ads", highly targeted, very affordable (less than 17€ per month!!) ads aimed at your specific audience. These Smart Ads appear on selected pages in the advertising area on the right-hand side of the website pages. They are customized to the precise target audience you need to reach, highlighting your business only on the pages of individual species or localities of your choice.

What are the benefits of advertising online at the IBC with "Smart Ads"?

When you're looking to expand your business, you want precise, cost-effective solutions. Why pay extra for inefficient blanket advertising? Your Smart Ads appear only on the pages of species or localities of interest to you, so they target the customers who are looking at these pages.

Exposure

The IBC is an invaluable source of information for birders, ornithologists and conservationists, making it possible for bird lovers everywhere to see and hear species from all over the globe. It is much visited by those ornithologists who travel extensively, as it enables them to preview in detail the species they plan to see while preparing a trip - in 2010 we registered 1,000,000 visits! These are precisely the kind of people most likely to be interested in your products and services.

Direct access to your specifically targeted audience

Advertising your company on the IBC enables you to reach a highly targeted audience of birdwatchers. Smart Ads are customized to the precise target audience you need to reach. The ads highlight your business exclusively on the pages of individual species or localities of your choice. We make reaching new customers easy and economical: for only 100 € your ad will be displayed on the IBC for a full six-month period.

Instant impact and response

Visitors can click directly from the banner ad to your homepage, so your ad gets an immediate response.

Measurable results

We will give you feedback on the number of users who have viewed and also clicked through to your website, enabling you to ascertain the exact impact of your ad.

To find out more about advertising online with Smart Ads, please download the PDF file or contact Elisa Badia at ebadia@hbw.com

Smart Ads Video Tour

You can watch this video for a guided tour through Smart Ads. Remember to switch video quality to 720p and play it in full screen mode